No.1 biggest mistake businesses make when heading into a recession

With the Bank of England raising interest rates as Britain’s worst bout of inflation for 40 years hit, world-renowned business coach Brad Sugars is warning business owners against taking a natural reaction of battening down the hatches.

“The first thing business tend to do in a recession is stop their marketing activities to save money. If our businesses made it through the 2008 crash, we thought we were plain sailing until the pandemic hit and now global forces are threatening us once again. Now’s the time to dig deep, get the marketplace coming to you by learning what will really work if you’re committing your marketing spend,” said Brad.

Brad is a serial entrepreneur who has turned around hundreds of companies over the last 30 years, but he’s also teamed up with award-winning author of They Ask, You Answer Marcus Sheridan for a speaking tour of the UK in November. Marcus saved his swimming pool company, Rivers and Spas, from the brink of collapse during the economic recession of 2008 and ultimately became the most trafficked swimming pool website in the world. The story of how he managed to attract enough of an audience to achieve this has been featured in multiple books, publications and case studies across the globe.

Touring from Bristol to Edinburgh across 7 locations, the evening event will help you spark insightful conversations with your marketing team, get you communicating with like-minded individuals and allow you to collaborate and inspire each other in an environment like no other.

“All too often, business owners don’t get back what they put in, in terms of time, effort and investment, because the strategies they’ve learnt are either outdated or not implementable in the real world. The insights we share on our tour explain how you can get your prospects raising their hand to come to you through engaging techniques, creating long-term relationships and value,” added Brad.

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