Busylizzy Franchisee Jen Bibberd (Case Study)

Mum of two Jen Hibberd (37) purchased her Busylizzy Family Club franchise in December 2016.

A self-confessed fitness- fanatic and mum to two young boys Daniel (6) and Arthur (2), Jen was a member of the Horsham branch when she found out it was for sale and eventually went on to buy the business.

Jen explains: “Before buying Busylizzy Horsham I was an associate director of a PR firm in London. In 2014 we moved as a family to Horsham. One day I saw a social media post about Busylizzy classes being held in my local leisure centre and signed up straight away. I love my exercise and was thrilled I’d found a class I could take Arthur with me to, it was also a nice way to meet new people.”

When Jen discovered the franchise was up for sale she knew she was interested and set about doing her research.

“Having been a Busylizzy member I thought the concept was absolutely brilliant; a completely new, fresh approach to the traditional parent and baby classes. I liked the range of classes available, the professionalism of the brand and the flexibility it offered to its members. From a work point of view I was very attracted by the possibility of being able to work hours that suited me.”

With her corporate background, Jen was sure to do plenty of research into the business before making any commitment. She explains the process she went through, from expressing an initial interest to making that final purchase.

“I spent a lot of time asking questions of the existing franchisees, which Busylizzy HQ encouraged me to do. Then I booked onto a 1-2-1 explorer meeting which gives a lot more background and context. The next step was to complete a business plan for how I would run the business. This ensured I looked at every element of the set-up, from my instructor team to venue choice and costs, marketing plans and target figures for the next 12 months. It was A LOT of work – but I figured that if you were still excited by the time you’d done that, then the chances were you’re pretty serious about making it work!”

One of the key USPs of franchising is the support you receive from your franchisor, Jen explains what this means to her.

“One of the best things about being a Busylizzy franchise owner is the incredible support I receive from HQ. Not only do we have a fabulous, all singing and dancing website (that I don’t have to update!) and professional photography and design service (so we always have really impressive, eye-catching marketing material), we also have regular business update calls marketing support sessions.”

Unlike any other business model, franchising also comes with a ready-made support system of people who have all ‘been there and done that’ but who aren’t in competition with you.

“I cannot emphasise enough how important the other franchise owners are to me. Not only is the camaraderie great but we also have a Facebook group where we swap ‘best practice’ ideas and generally support each other through the rigours of owning our own businesses. If I don’t know the answer, I know that one of them will. It is also really useful being able to benchmark your own performance against everyone else’s.”

Now Jen’s business is well-established with a large and ever-growing membership list, she says she still works hard but equally can choose her own working hours to fit around the boys.

We asked Jen what attributes she thought a new Busylizzy franchise owner would need, she said,

“I absolutely love owning my own Busylizzy franchise and would recommend it to anyone who has high levels of organisation and an ability to get on with people and form good relationships. It is a very sociable job, getting out and about to see members and instructors but you also need to be very disciplined in the running of the business itself, knowing that the harder you work, the bigger the rewards will be.”

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