Caremark launches eBike initiative to create more employment opportunities

At its 2024 conference, Caremark, a leading provider of domiciliary care, announced the launch of an eBike initiative to create new job opportunities for people without access to personal transport.

In this new partnership with electric mobility company Eskuta, Caremark is extending low-cost payment schemes to franchise owners to purchase eBikes for their care staff to use when carrying out home visits. This new personal transport provision will also be included on job ads as a further incentive for potential candidates applying for future positions.

When nearly a third of the adult population do not have access to a personal car and 18.5% of unemployed people in England turn down a job or decide not to apply because of transport-related problems, this eBike initiative provides the chance to employ from a much wider candidate pool.

David Glover, joint CEO of Caremark, discusses the possibilities the eBike brings to the business:

“Our care assistants need to visit multiple customers in their own homes daily. Therefore, a reliable method of transport is essential to uphold our high standard of care. The Eskuta eBike has great safety features, is incredibly efficient and a sustainable alternative to a car. With no licence required, it’s a real gamechanger for jobseekers lacking personal transport and is a cheaper and greener alternative for car users.

“Featuring our branding, the eBike looks fantastic and boosts Caremark’s green credentials which is crucial for securing contracts with local authorities. It rides well, and cost-wise, it’s at the right price point for our franchise owners. They can purchase the vehicles outright, pay monthly or extend the subscription to staff, so there are a lot of options for recruitment incentives.

“We’re excited about the opportunities the eBike presents for people who have the qualities to make great care assistants but may have been held back by vehicle or licence limitations. Franchisees nationwide have seen the value of the eBike and I’m pleased to say there are a lot of orders being placed across the UK.”

Ian O’Connor, Managing Director of Eskuta, added:

“Caremark has identified what we’re promoting – a sustainable, motorcycle-grade product with unique features. It’s ideal for care within the community, which is at the heart of what Caremark delivers. The eBike has everything built-in, including LED lighting and security features. It’s not easily moved or lifted, which is advantageous in the care sector’s line of work.”

Clare Kulik, Operations Director of Eskuta, concluded by expressing optimism about the partnership’s future:

“The trial has gone extremely well, and we’re thrilled to collaborate with Caremark, a leading care company in the sector. This partnership signifies our commitment to supporting the sector and bringing new people into it. We’re excited about the possibilities ahead.”

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