Home care company collaborates with Indeed to empower franchise owner’s recruitment success

Caremark – a leading home care provider with over 120 branches across the UK– has taken positive steps to arm its network with recruitment strategies and best practices by collaborating with recruitment specialists Indeed. The company held a bespoke strategy day at Indeed’s offices in London, which explored how to maximise tools for recruitment, increase efficiency and maintain staff retention, preparing both existing and new franchise owners for improved domestic recruitment in a constantly fluctuating landscape.

The Indeed strategy day involved an interactive agenda that was both strategic and tactical and also formed part of Caremark’s extensive and ongoing training offering for franchisees. Break-out sessions and informative talks covered employment trends and economic growth and practical advice regarding the optimisation of job adverts and industry top tips and tricks.

Farina Tayub, Franchise Owner of Caremark Leeds, attended the Indeed Day and remarked:

“It’s been very engaging. We’ve done a lot of workshops, and I wouldn’t have thought of half the things that have come up – I think everyone will take something away from this day.”

David Glover, Joint CEO, talks about the importance of Caremark’s venture:

“At Caremark, we understand that recruitment strategies are important, but that retention is absolutely key to business growth. The success of our franchise owners is directly tied to the success of our support and how we prepare them for the fluctuating world of recruitment. That’s why supporting them is vital.

“The opportunity to develop ways to improve recruitment with Indeed has proven an extremely valuable addition to our franchisee training. Attendees came away from Indeed’s seminar equipped with new expertise to strengthen their approach to recruitment, discovering how to implement an effective recruitment strategy, completely tailored to their individual franchise area.

“We are dedicated to helping our franchise owners achieve their goals and grow their businesses, which is a key advantage that, in our opinion, sets Caremark apart from other franchisors.”

The Indeed strategy day was an addition to Caremark’s recently launched High-Performance Leaders programme by Tracey Underwood, Caremark’s Leadership and Management Coach – a nine-month programme to empower franchise owners to become exceptional leaders. As well as recruitment, the training covers HR skills, financial awareness, strategic thinking, coaching and mentoring a team, creating a great team culture, and more.

The introduction of this unique strategy day with Indeed and the new training programme demonstrates the company’s unwavering commitment to supporting its franchise owners.

Return to main News page